About Brightshift

    Why senior teams choose Brightshift

    Because AI transformation is not a tool rollout. It is a leadership, operating model, and governance question.

    Senior-led on every engagement
    Vendor-independent advice
    Built for Nordic enterprise realities
    Strong in banking, retail, telecom, and regulated environments
    Focused on measurable business outcomes, not AI theatre
    Brightshift — empower people through value-led AI transformation

    Meet the founders

    Martin Forsling

    Martin Forsling

    With a robust background in building and scaling tech companies, Martin focuses on the human side of transformation — ensuring AI is not only technologically sound but seamlessly integrated into the way organisations actually work.

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    Joel Sunnehall

    Joel Sunnehall

    A seasoned strategist with extensive experience in digital transformation, Joel bridges the gap between C-suite objectives and practical execution — identifying the workflows where AI creates real business impact, not just efficiency gains.

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    Mikael Cato

    Mikael Cato

    Senior executive and advisor with 25+ years in technology, consulting and enterprise transformation. Former Chief Digital Officer at Scania, with leadership experience from TRATON and Connecta/Acando. Brings a business and leadership perspective on turning AI opportunity into organisational change and measurable impact.

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